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From day one, Hotjar was designed and built with privacy in mind. We wanted to help our customers improve their websites and create better user experiences, while keeping privacy at the core of our software—and we’ve been doing it since 2014.
Today, Hotjar is used on over 500,000 websites in 180+ countries. We believe we have a responsibility to set the example and protect not just the privacy of our customers, but also that of the people who visit their websites—in other words: you.
Online businesses use Hotjar to create better website experiences.
You know it, we know it, and website owners know it too—which is why they turn to Hotjar. Website owners use Hotjar to better understand user behavior: what actions people take on a website, what elements of a page they click or ignore, what they enjoy, where they struggle. With this insight, website owners can then make changes that improve the overall experience for all website users. And that includes you.
Hotjar is designed for websites to get insights. And respect your privacy.
When you browse a website that has Hotjar installed, we collect data about your interactions (e.g. where you click, scroll your mouse, move in between pages) and use it to create visual representations of the experience. Website owners get these insights without tracking IP/MAC addresses-- the stuff that relates to the device you use.
Not to advertisers. Not to third-party services. Not to anyone
Hotjar is designed to help make websites easier to use, and the data we track about your website visit (for example, what and where you click) is only used for this purpose. We don’t follow you around the Internet: website owners who use Hotjar cannot see or find out about your activity on sites they don’t own. Likewise, we don’t harvest personal data or sell it to anyone, ever, for any reason. Nor do we mine it for profiling or advertising purposes.
Your data is stored securely, and you can ask to see it whenever you want.
As a website visitor, you have the right to request access to the personal identifiable information a website owner collected and stored about you. You also have the right to request that this information is deleted.
If you prefer websites not to track data about your visit, we can help.
If you want to stop a website using Hotjar from collecting data about your visit, you should know that the website owner is responsible for getting your consent to collect and process data about your visit (and must allow you to withdraw that consent as well).
Our customers can use Hotjar in a compliant manner, for you.
We have followed a ‘privacy by design’ approach since our very first day, back in 2014, so we’re big supporters of privacy acts and regulations like the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and the Lei Geral de Proteção de Dados (LGPD) that enhance your privacy rights and protection as a consumer.
